During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?
A) idea generation
B) marketing strategy development
C) business analysis
D) product concept development
E) test marketing

Question

Quizplus · Accepted Answer

During the business analysis stage, management evaluates the financial viability and potential impact of the new product on the company's existing products, including potential cannibalization.

During Which Stage of New-Product Development Will Management Most Likely