After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.
A) test market
B) focus group
C) business analysis
D) product concept
E) prototype

Question

Quizplus · Accepted Answer

A physical version of the product is typically developed during the prototype phase of the new product development process. Test market and focus group are not physical versions of the product, but rather methods of gathering feedback and testing. Business analysis is a prior phase in the development process. Product concept is an initial idea or description of the product.

After the Business Analysis Phase of the New Product Development