Through ________, an organization collaborates with customers and other stakeholders to create worth in the new product development process.
A) augmentation
B) ideation
C) value co-creation
D) diffusion
E) market testing

Question

Quizplus · Accepted Answer

Value co-creation is the process of collaborating with customers and other stakeholders to create value in the product development process. Augmentation refers to adding features or benefits to an existing product, ideation is generating ideas for new products, diffusion is the spread of a product through a market, and market testing is the process of assessing a product's performance and viability in the marketplace.

Through ________, an Organization Collaborates with Customers and Other Stakeholders