One of the advantages of ________ is the ability to evaluate a product and its marketing program before full-scale production marketing.
A) a patent
B) value co-creation
C) a prototype
D) a market test
E) crowdfunding

Question

Quizplus · Accepted Answer

Market testing allows companies to gauge consumer response to a product and its marketing strategies before launching it on a larger scale. This can save time and money by identifying potential issues and allowing for adjustments to be made before a full-scale launch. The other options, such as a patent or crowdfunding, do not provide the same opportunity to test and evaluate a product before launch. A prototype may allow for testing and refining a product design, but it does not include testing the marketing program. Value co-creation is a collaborative process between companies and consumers to create value, but it does not necessarily involve evaluating a product before launch.

One of the Advantages of ________ Is the Ability to Evaluate