When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

Question

Quizplus · Accepted Answer

While technological feasibility is certainly a consideration when bringing a new product to market, predicting commercial success involves more than just assessing its feasibility. Marketers must also consider factors such as consumer demand, competition, and pricing when estimating a product's potential success.

When Marketers Estimate a New Product's Commercial Success, They Are