Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product.
A) media blitz
B) teaser advertisement
C) simulated market test
D) test market
E) beta test

Question

Quizplus · Accepted Answer

A media blitz refers to a coordinated and extensive advertising campaign aimed at creating a high level of consumer awareness and interest in a product or service. This may involve running ads across various channels such as television, radio, print, online, and social media. It is usually done to generate buzz and excitement around a new product launch. The other options (teaser advertisement, simulated market test, test market, and beta test) do not necessarily involve a large-scale advertising campaign but may be part of the overall product development or marketing strategy.

Marketers May Conduct a Massive Advertising Campaign, Called a ________