________ is how visible a new product and its benefits are to others who might adopt it.
A) Compatibility
B) Observability
C) Relative advantage
D) Comparability
E) Tangibility

Question

Quizplus · Accepted Answer

Observability refers to the extent to which the benefits of a new product are visible to others who might adopt it. This is an important factor in the diffusion of innovation, as potential adopters are more likely to try a new product if they can observe its benefits firsthand. Other factors that influence diffusion include compatibility (how well the product fits with the values and needs of potential adopters), relative advantage (how much better the new product is compared to existing alternatives), comparability (how easily the new product can be compared to existing alternatives), and tangibility (how easy it is to physically try or experience the new product).

________ Is How Visible a New Product and Its Benefits