People's diverse interests and backgrounds in modern society divide them into numerous groups with distinct needs and wants, a condition most accurately described as ________.
A) market aggregation
B) market positioning
C) economic aggregation
D) differentiation
E) market fragmentation
Correct Answer:
Verified
Q2: Technological and cultural advances contribute to market
Q3: Which of the following groups are referred
Q4: Which of the following best defines demographics?
A)
Q5: What are the steps, in order, of
Q6: Marketers often use generational marketing because members
Q7: Which of the following best describes the
Q8: The group of American consumers born after
Q9: Which of the following is true of
Q10: Some people want healthy cereal that will
Q11: Marketers must balance the _ of mass
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