Which of the following is the best example of the long tail approach to selling?
A) Nearly 20 percent of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
B) Kraft Foods focuses on the 20 percent of U.S. households that purchase 80 percent of the Miracle Whip the company markets.
C) Barnes & Noble stocks the most popular books and magazines in its retail stores.
D) Google lets advertisers target certain ads to certain segments of search engine users.
E) Staples segments its business-to-business markets based on sales volume.

Question

Quizplus · Accepted Answer

The long tail approach to selling involves focusing on niche markets and offering a wide variety of products, including older or obscure titles. Netflix's delivery of nearly 20 percent of its videos as older or obscure titles from its vast collection of videos demonstrates this approach. The other options focus on targeting specific customer segments or stocking only popular products, which is not a long tail approach.

Which of the Following Is the Best Example of the Long