The long tail approach to segmentation indicates that companies can make money selling small amounts of items that only a few people want as long as they sell enough different items.

Question

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The long tail approach to segmentation emphasizes the importance of offering a wide variety of niche products or services to cater to the diverse and unique preferences of consumers. This way, even if there is only a small market for each individual item, the overall revenue can add up due to the sheer number of items that are available for purchase. Therefore, companies can make money by selling small amounts of items that only a few people want as long as they offer enough different items to attract a larger customer base.

The Long Tail Approach to Segmentation Indicates That Companies Can