Which member of the buying center typically has the most power?
A) buyer
B) gatekeeper
C) decider
D) initiator
E) influencer

Question

Quizplus · Accepted Answer

The decider typically has the most power in the buying center as they have the final say in making the decision to purchase or not. They often hold a high level of authority within the organization and can override the opinions of the other members of the buying center.

Which Member of the Buying Center Typically Has the Most