________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs.
A) Reciprocity
B) Functionalization
C) Reverse marketing
D) Bottom-up marketing
E) Crowdsourcing

Question

Quizplus · Accepted Answer

Reverse marketing is the practice where the buyer, instead of the seller, influences the product or service offerings of the supplier. This approach is used to ensure that the supplier's offerings are closely aligned with the buyer's needs and requirements.

________ Is a Business Practice in Which a Buyer Shapes