When a business needs to make a complex purchase, it is most likely to form a buying center during the ________ stage of the business buying decision process.
A) problem recognition
B) vendor analysis
C) information search
D) supplier selection
E) alternative evaluation

Question

Quizplus · Accepted Answer

The formation of a buying center typically happens during the problem recognition stage, where the business identifies a need for a complex purchase. The buying center is a group of individuals who are responsible for the decision-making process, which can include representatives from various departments and areas of expertise within the organization.

When a Business Needs to Make a Complex Purchase, It