The group of people in the organization who participate in the purchase decision-making process is referred to as the ________.
A) gatekeeper
B) resource center
C) buying center
D) purchasing hierarchy
E) purchasing office

Question

Quizplus · Accepted Answer

The term "buying center" specifically refers to the group of people who are involved in the purchasing decision-making process within an organization. Option A ("gatekeeper") refers to a specific role within the buying center, and options B, D, and E are not commonly used terms in this context.

The Group of People in the Organization Who Participate in the Purchase