Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers.
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis

Question

Quizplus · Accepted Answer

Customer acquisition involves identifying and targeting noncustomers who share characteristics with existing customers, often using data mining techniques to find these potential new customers and offer them promotions or incentives to become customers.

Through the Data Mining Application of ________, Marketers Offer Promotions