Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.
A) customer acquisition
B) customer retention
C) customer loyalty
D) customer abandonment
E) machine learning

Question

Quizplus · Accepted Answer

The data mining application of customer acquisition involves gaining insights into potential customers to identify those who are most likely to become customers. Scrambler's makers are selling information obtained about users while they play the game, which can be used by marketers to identify potential customers for their products or services.

Scrambler Is a Popular Smartphone App That Users Can Download