Which of the following is true of focus groups?
A) They are typically conducted in mall settings.
B) They are a type of descriptive research.
C) They are a type of one-on-one interview.
D) They are used to gather exploratory data.
E) They do not use a discussion leader.

Question

Quizplus · Accepted Answer

Focus groups are a type of qualitative research method used to gather exploratory data. They typically involve a small group of participants who discuss their perceptions or experiences on a particular topic, led by a discussion leader. They can be conducted in various settings, not just in malls. They are different from one-on-one interviews, as they involve a group discussion.

Which of the Following Is True of Focus Groups