Which of the following best explains the goal of neuromarketing?
A) using subliminal messages to influence consumer decisions
B) collecting data about responses to advertising and products by measuring consumers' brain activity
C) observing and tracking consumer behavior on the Internet
D) designing marketing research experiments using the Internet
E) analyzing data from various sources to answer complex "what if" questions

Question

Quizplus · Accepted Answer

Neuromarketing aims to collect data about responses to advertising and products by measuring consumers' brain activity. The goal is to gain insight into how consumers perceive and respond to marketing stimuli, in order to create more effective advertising and product design.

Which of the Following Best Explains the Goal of Neuromarketing