Which of the following research techniques has the advantage of rapid back-and-forth communication between a company and group of consumers, allowing for real-time data collection over a period of time?
A) ethnography
B) traditional focus group
C) market research online community
D) longitudinal research
E) cross-sectional research

Question

Quizplus · Accepted Answer

The market research online community allows for rapid back-and-forth communication between a company and group of consumers, as well as real-time data collection over a period of time. This technique is also less expensive and time-consuming than traditional focus groups or longitudinal research.

Which of the Following Research Techniques Has the Advantage of Rapid