Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.
A) ethnography
B) predictive techniques
C) descriptive research
D) causal research
E) exploratory research

Question

Quizplus · Accepted Answer

Causal research is used when marketers want to determine if a change in one thing is responsible for a change in something else. This type of research involves manipulating one variable and observing the effect on another variable to establish cause-and-effect relationships. The other options (Ethnography, Predictive techniques, Descriptive research, and Exploratory research) do not specifically address causation.

Marketers Use ________ When They Want to Determine If a Change