Which of the following would most likely be used in a focus group?
A) an fMRI machine to better understand why consumers make the decisions they do
B) a one-way mirror that allows a client to observe the group
C) a longitudinal design that tracks the responses of members of the group over time
D) an experiment that attempts to rule out some explanations for consumer decisions
E) a cross-sectional design that collects information from a large number of respondents

Question

Quizplus · Accepted Answer

A one-way mirror is commonly used in focus groups to allow clients to observe the group without being seen by the participants. This allows for a more natural discussion and can provide valuable insights into consumer preferences and behavior. Options A, C, D, and E are not commonly used in focus groups.

Which of the Following Would Most Likely Be Used in a Focus