A survey questioned men and women to determine how each group felt about low-fat foods advertising on television. The results from male and female respondents were examined separately to see if their responses were different. The research results were analyzed using ________.
A) ethnographic techniques
B) single-source data methods
C) cross-tabulation
D) standard correlation calculations
E) projective techniques

Question

Quizplus · Accepted Answer

Cross-tabulation is the process of comparing two or more variables to identify the relationship between them. In this case, the researcher is comparing the responses of men and women to determine if there are any differences in their attitudes towards low-fat food advertising on television. Cross-tabulation allows for the analysis of data in a contingency table, which shows the relationship between two or more variables.

A Survey Questioned Men and Women to Determine How Each