Eye tracking technology used to gain insights into how individuals interact with and respond to different visual elements and stimuli is a type of ________.
A) ethnographic research
B) intercept research
C) secondary research
D) mechanical observation
E) structured survey

Question

Quizplus · Accepted Answer

Eye tracking technology is a type of mechanical observation, as it involves using a device to measure and record eye movements in response to visual stimuli. Ethnographic research involves observing and studying cultural behaviors and practices, while intercept research involves gathering data from individuals as they are encountered in public spaces. Secondary research involves analyzing existing data and sources, and structured surveys involve asking participants a pre-determined set of questions.

Eye Tracking Technology Used to Gain Insights into How Individuals