Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use?
A) simple random sampling
B) nonprobability sampling
C) stratified sampling
D) systematic sampling
E) convenience sampling

Question

Quizplus · Accepted Answer

The managers are using simple random sampling because they are selecting customers in a lottery style from the company's database, giving each customer an equal chance of being selected.

Managers of a Movie Theater Company Want to Learn More