Prior to setting up its Thanksgiving Turkey Hotline, a packaged foods company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer. In research terms, this company conducted ________.
A) focus groups
B) face-to-face interviews
C) ethnographic research
D) telemarketing
E) observational research

Question

Quizplus · Accepted Answer

The company conducted face-to-face interviews, as indicated by the mention of "one-on-one discussions" with cooks to gather specific information. This method is direct and allows for in-depth understanding of the participants' views and needs.

Prior to Setting Up Its Thanksgiving Turkey Hotline, a Packaged