Every six months, Doug is asked to fill out a survey asking when he expects to buy a new vehicle and what type and model he plans to purchase. Doug, along with a group of consumers with similar buying habits, has been participating in this survey for the last eight years. The gathering of this quantitative data is an example of descriptive research using ________.
A) a hierarchical format
B) a cross-sectional design
C) latitudinal tracking
D) a longitudinal design
E) ethnography

Question

Quizplus · Accepted Answer

The fact that Doug has been participating in the survey for the last eight years indicates that the research is using a longitudinal design, which involves collecting data from the same group of participants over an extended period of time. The other options (a, b, c, e) are not relevant to the description of the research being conducted.

Every Six Months, Doug Is Asked to Fill Out a Survey