Areas of business within a firm that are distinct enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ________.

Question

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Strategic business units (SBUs) are separated areas within a firm that have their own missions, business objectives, resources, managers, and competitors. They operate like independent businesses within a larger organization and are often used for strategic planning and decision-making purposes. Market development units and market penetration units are not commonly used terms in this context, while standard business units and competitive intelligence units are not typically considered distinct enough to have their own missions and objectives.

Areas of Business Within a Firm That Are Distinct Enough