________ is a tool management uses to assess the potential of a firm's business portfolio. It helps management decide how to allocate resources among the firm's current SBUs.
A) SWOT analysis
B) Portfolio analysis
C) A PERT chart
D) An operational plan
E) A promotional strategy

Question

Quizplus · Accepted Answer

Portfolio analysis is the tool that management uses to assess the potential of a firm's business portfolio. It helps management decide how to allocate resources among the firm's current SBUs. SWOT analysis is a different tool used for assessing a firm's internal and external environments. A PERT chart is a tool used for scheduling projects. An operational plan is a tool used for planning and implementing day-to-day operations. A promotional strategy is a tool used for marketing a firm's products or services.

________ Is a Tool Management Uses to Assess the Potential