An SBU fits into the ________ category of the BCG model when sales have been steady and the firm has a large market share it can sustain with minimal funding.
A) exclamation point
B) dog
C) cash cow
D) star
E) question mark

Question

Quizplus · Accepted Answer

According to the BCG model, an SBU (strategic business unit) fits into the cash cow category when it has a large market share and sales have been steady, allowing the firm to sustain its position with minimal funding. The cash cow generates strong cash flows that can be used to fund other SBUs within the company.

An SBU Fits into the ________ Category of the BCG