The ________ provides managers with four different fundamental marketing strategies: market penetration, market development, product development, and diversification.
A) BCG growth-market share matrix
B) portfolio analysis
C) strategic plan
D) SWOT analysis
E) product-market growth matrix

Question

Quizplus · Accepted Answer

The product-market growth matrix, also known as the Ansoff Matrix or the Product/Market Expansion Grid, provides managers with four different fundamental marketing strategies: market penetration, market development, product development, and diversification. The BCG growth-market share matrix is a tool for evaluating the potential of different business units or product lines, portfolio analysis is a method for assessing the strengths and weaknesses of a company's product portfolio, a strategic plan is a comprehensive outline of a company's goals and objectives, and SWOT analysis is a tool for analyzing a company's strengths, weaknesses, opportunities, and threats. None of these options provide the four marketing strategies listed in the question.

The ________ Provides Managers with Four Different Fundamental Marketing Strategies