Managers using the Boston Consulting Group growth-market share matrix are assessing the potential of a firm's existing SBUs to generate cash needed to invest in other businesses.

Question

Quizplus · Accepted Answer

The Boston Consulting Group growth-market share matrix is a tool used by managers to assess the potential of a firm's existing strategic business units (SBUs) in terms of their market growth rate and relative market share. The matrix helps managers determine which SBUs are generating cash and which ones require additional investment. This information is then used to decide how to allocate resources among the different SBUs within the firm.

Managers Using the Boston Consulting Group Growth-Market Share Matrix Are