Hershey introduced edible Valentine cards when it launched Hugs & Kisses Friendship Exchange and packaged one white chocolate and one brown chocolate Kiss with write-on "To" and "From" areas. This is an example of a market development strategy.

Question

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This is an example of a product development strategy, as it involves creating a new product (edible Valentine cards) for existing markets.

Hershey Introduced Edible Valentine Cards When It Launched Hugs