Marketers communicate a product's value proposition to the target market by implementing a ________.

Question

Quizplus · Accepted Answer

Promotional strategy is the primary means by which marketers communicate a product's value proposition to the target market. Pricing strategy and distribution strategy are also important components of the marketing mix, but they do not directly communicate the value proposition to the target market. Product segment and marketing metric are also not directly related to communicating the product's value proposition.

Marketers Communicate a Product's Value Proposition to the Target Market