The ________ outlines how, when, and where the firm will make the product available to targeted customers.

Question

Quizplus · Accepted Answer

The distribution strategy outlines how and where the product will be made available to targeted customers. The target market strategy identifies the specific customer segments the firm will target, the pricing strategy is concerned with setting the price for the product, the product strategy involves decisions about the features and characteristics of the product, and the promotional strategy outlines how the firm will communicate with customers to generate interest and awareness about the product.

The ________ Outlines How, When, and Where the Firm Will