Action plans are often referred to as ________.

Question

Quizplus · Accepted Answer

Action plans are specific programs that outline the steps and tactics necessary to achieve marketing objectives. They are not the same as marketing mixes, which refer to the combination of product, price, promotion, and place that make up a marketing strategy. ROMI measures and marketing metrics are tools used to evaluate the effectiveness of marketing efforts, but they are not the same as action plans. Promotional strategies are a component of marketing programs, but not synonymous with action plans. Therefore, B) marketing programs is the best choice for the definition of action plans.

Action Plans Are Often Referred to as ________