Decisions about packaging and branding are part of a firm's product strategy.

Question

Quizplus · Accepted Answer

Packaging and branding decisions are important elements of a firm's product strategy. They help to create a unique identity for the product and communicate its benefits and features to the consumers. Packaging also plays a vital role in protecting the product during transit and ensuring its safety and quality. Therefore, firms need to carefully consider their packaging and branding decisions as part of their overall product strategy.

Decisions About Packaging and Branding Are Part of a Firm's