Operational plans focus on the long-term execution of the marketing plan performed by top-level management.

Name: Operational plans focus on the long-term execution of the marketing plan performed by top-level management.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Operational plans focus on the short-term execution of the marketing plan and are typically performed by middle-level or lower-level management. Top-level management is responsible for creating and overseeing the overall marketing strategy.

Operational Plans Focus on the Long-Term Execution of the Marketing