A firm would be most likely to use backward invention in which of the following situations?
A) when it needs to offer a less complex product in a foreign market than it sells elsewhere
B) when it has decided to rely on a straight extension strategy
C) when it first markets a product internationally
D) when it participates in a free trade zone
E) when it relies on the practice of dumping

Question

Quizplus · Accepted Answer

Backward invention is the process of simplifying a product for use in less developed countries or emerging markets. In this situation, a firm would want to use backward invention to offer a less complex product in a foreign market than it sells elsewhere.

A Firm Would Be Most Likely to Use Backward Invention