When a firm that allows global subsidiaries or distributors to set their own prices on its products, based on their understanding of the local market environment and without concern for the products' prices in other markets, it is using a(n) ________ pricing strategy.
A) extension
B) ethnocentric
C) polycentric
D) geocentric
E) free trade

Question

Quizplus · Accepted Answer

The polycentric pricing strategy allows subsidiaries or distributors to set their own prices based on the local market environment without concern for prices in other markets. This strategy recognizes that markets in different countries vary in terms of consumer behavior and purchasing power.

When a Firm That Allows Global Subsidiaries or Distributors to Set