Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps, so it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) backward invention
E) standardization

Question

Quizplus · Accepted Answer

The creation of the U, a standing computer, is an example of product invention. Sony identified a unique need and developed a new product to meet that need.

Sony Found That Japanese Commuters Had Difficulty Using Standard Laptops