Using which ethical philosophy would a marketer equally consider all concerned in making decisions?
A) utilitarian approach
B) rights approach
C) fairness or justice approach
D) common good approach
E) virtue approach

Question

Quizplus · Accepted Answer

The fairness or justice approach considers the rights and interests of all parties involved in a decision, ensuring that all are treated fairly and equitably.

Using Which Ethical Philosophy Would a Marketer Equally Consider All