________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.
A) Value propositioning
B) Collaborative consumption
C) The societal marketing concept
D) A sales orientation
E) Green marketing

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes that marketers should not only strive to satisfy customers' needs but also take into account the well-being of society as a whole and the profitability of the company. It is a balance between three factors rather than just focusing on sales or profits.

________ Maintains That Marketers Must Satisfy Customers' Needs in Ways