Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted which of the following strategies?

Question

Quizplus · Accepted Answer

Aries Travels has realized that customer preferences vary, and as there are not many competitors in the market, it has extensively customized its packages. This indicates that Aries Travels has adopted a localization strategy, which focuses on adapting products or services to meet the specific needs and preferences of local markets.

Aries Travels Is a Company That Offers Holiday and Travel