Ford and Mazda have decided to enter into a strategic alliance and have agreed upon an appropriate alliance structure. The companies have decided to host a conference for management and employees to better understand the purpose and objectives of the alliance and allow employees of both companies to build interpersonal relationships which will build trust and facilitate harmonious relations between the two firms. Which of the following describes this alliance management technique?

Question

Quizplus · Accepted Answer

The described technique of hosting a conference to build relationships and trust between the two firms is an example of building relational capital. Relational capital refers to the investments that companies make in building better relationships with their partners, stakeholders, and customers. By building stronger relationships, companies can improve collaboration, communication, and mutual understanding, ultimately resulting in better business outcomes.

Ford and Mazda Have Decided to Enter into a Strategic