Market penetration involves the creation of new or improved products to replace existing products.

Name: Market penetration involves the creation of new or improved products to replace existing products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market penetration involves increasing the market share of existing products by increasing their sales in current market segments or by finding new market segments to sell them to. It does not involve replacing existing products.

Market Penetration Involves the Creation of New or Improved Products