Effects of pursuing a harvest strategy include lowered employee morale, rapidly defecting customers and a faster decreasing market share than a company might initially expect.

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Pursuing a harvest strategy often involves cutting costs and reducing investment in areas such as marketing and research and development, which can result in decreased quality and customer satisfaction. This can lead to lowered employee morale and rapid customer defection, ultimately resulting in a faster decrease in market share than a company might initially expect.

Effects of Pursuing a Harvest Strategy Include Lowered Employee Morale