Internal analysis, coupled with an analysis of the company's external environment, gives managers the information they need to choose the strategy that will enable their company to attain a sustained competitive advantage.

Question

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This statement is correct. Internal analysis helps managers understand the strengths and weaknesses of their company, while external analysis helps them understand the opportunities and threats in the industry and competitive landscape. Combining these analyses helps managers determine the best strategy to maintain a competitive advantage over time.

Internal Analysis, Coupled with an Analysis of the Company's External