Which of the following costs arise when a customer invests time, energy, and money shifting from the products offered by one established company to the products offered by a new entrant?
A) Overhead
B) Incremental
C) Marginal
D) Opportunity
E) Switching

Question

Quizplus · Accepted Answer

The costs described in the question are known as switching costs, which refer to the expenses incurred by a customer when they switch from one product or service provider to another. This can include time, effort, and money spent on learning about the new product or service, discontinuing the use of the old product or service, and adapting to the new product.

Which of the Following Costs Arise When a Customer Invests