When shopping for clothing such as shirts and jeans, Tyrone only buys products from Eastern Clothing Company even if there are several other companies that offer similar products at lower prices. Tyrone's preference for Eastern Clothing Company demonstrates:
A) lack of demand.
B) bargaining power.
C) risk of entry.
D) brand loyalty.
E) lack of economies of scale

Question

Quizplus · Accepted Answer

Tyrone's consistent choice of Eastern Clothing Company despite the availability of other brands at lower prices suggests that he has developed a preference for the brand. This implies brand loyalty, which is the tendency for consumers to consistently choose the same brand over other options due to emotional attachment, trust, and other factors.

When Shopping for Clothing Such as Shirts and Jeans, Tyrone