Many beverage manufacturers are noticing that sales for bottled water and fruit-based beverages is increasing compared to carbonated drinks because customers are increasingly becoming health conscious. This change in customer preferences can be attributed to which of the following factors of the macroenvironment?
A) Economic forces
B) Demographic forces
C) Technological forces
D) Political forces
E) Social forces

Question

Quizplus · Accepted Answer

Social forces, such as changes in consumer preferences and attitudes towards health, are driving the shift towards healthier beverage options like bottled water and fruit-based beverages.  Economic forces may also play a role in this trend, but social factors are more directly relevant in this case. Demographic, technological, and political forces are less likely to be driving this particular trend.

Many Beverage Manufacturers Are Noticing That Sales for Bottled Water